The vast majority of people doing SEO, from the Gurus down to the owner operator webmasters, know that links are an important part of how well you rank in the search engines. The right kind of links can help you move up, while the wrong kind of links, and/or too many of them, could see you sliding the other way – or even worse.

But if you don’t have years of experience of assessing links and linking opportunities, it can be hard to tell what’s going to be a good link and what isn’t. Good job there are people like Rand at Moz who can help, by looking at the 20 different attributes that influence a link’s value. It’s time for another Whiteboard Friday video!

If you still need help making sure you’re getting the right links for your site, tell us about your business or project and we’ll be happy to let you know how we can help.